From Museum of Modern Art of Paris.
Founded in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal, the trio opted for a generic name that "freed them from the tyranny of the myth of the individual genius." Paintings, installations, sculptures and photographs, videos, magazines and TV programmes : looking back, the General Idea oeuvre seems to have subtly anticipated certain trends in the art of today.
Founded in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal, the trio opted for a generic name that "freed them from the tyranny of the myth of the individual genius." Paintings, installations, sculptures and photographs, videos, magazines and TV programmes : looking back, the General Idea oeuvre seems to have subtly anticipated certain trends in the art of today.
Partz and Zantal both died in 1994 of Aids.
